If you’re a Canadian business owner, you’ll want to be looped in on the Canadian Anti Spam Law (CASL). This law went into effect July 1st, 2014. If you are in Canada or send emails to clients in Canada, CASL applies to you. This article is intended as a resource to help you understand how the marketing emails you send out through Schedulicity are affected by this legislation. For specific questions about CASL, please reach out to an attorney familiar with this law.
As you may already know, not following CASL laws has serious consequences—including fines up to $1-10 million per violation (yikes!). For this reason, we work diligently to protect both your business and Schedulicity to avoid such violations.
So what is CASL?
This legislation was put in place by the Canadian government to protect citizens from unwanted spam messages. The law covers any “Commercial Electronic Message” sent from or going to Canadians and requires that the recipients of those types of messages have consented to receive them. There are two types of consent CASL allows for: implied or express consent. Schedulicity’s email marketing system follows the implied consent law, so let’s focus here.
Implied Consent allows for predefined interactions between the client and the business to imply that the client has consented to receive marketing messages from that business.
👉 What this means in Schedulicity is if a client has booked an appointment, class, or workshop in the last 24 months or has an upcoming appointment, class, or workshop with you, they will be considered eligible to receive your email marketing messages. If a client’s appointment(s) were canceled or marked as a no-show, they will not receive marketing messages
How Schedulicity helps
The fantastic news here is that you don’t have to manually sort through clients and their appointment history to find out who falls under that “implied consent” category. Instead, Schedulicity will automatically check the recipient lists for your marketing emails and exclude anyone whose consent has expired. Because the ineligible clients are automatically removed as recipients, you may see the number of recipients for your messages fluctuate.
Rest assured, as soon as a client is back on your books, their consent is considered renewed, and they’ll be added back to the list of folks you can send messages to. 👍
As additional information, you may have heard about express consent, which essentially requires your business to collect records showing their clients have expressly consented to receive marketing emails from the business. Basically, it’s having a paper trail from every client, saying, “yes, I’d like to receive your marketing emails". If this is something you are looking for, many email platforms have options for you to send express consent forms to your clients and keep track of all records! Otherwise, Schedulicity has you covered with implied consent. 🙌